THE MISSING LINK

52% of graduates regret their degree choice. Not because they weren’t smart enough — because nobody gave them an honest conversation before they committed.

University open days are curated. Brochures are promotional. Rankings tell you nothing about whether you’ll actually enjoy three years studying something. And teachers, however brilliant, can only tell you so much.

Already Doing It exists to fill that gap.

We give every sixth former the older sibling they wish they had — someone already doing what they’re considering, who’ll tell them the truth.

No scripts. No sales pitch. Just honest insight from someone already living the experience they’re considering.

OUR STORY

I’m Dan, founder of Already Doing It and a practising optometrist in Warwickshire.

I knew what I was getting into when I chose my career, because my sister was already studying optometry. I could ask her the real questions. What’s the workload actually like? Would she choose it again? What do you wish you’d known before starting?

Looking back, I was lucky. Most students don’t have that.

My wife experienced the same thing from a different angle. Having moved from Canada and needing to restart her studies, she chose her course based on the honest advice of a friend who had recently studied it. That insider reality made all the difference.

Two personal experiences. One clear conclusion, the most valuable thing a prospective student can have is an honest conversation with someone already living the experience they’re considering.

So I built it.

WHY WE'RE DIFFERENT

Real Connection: Sessions happen via 1:1 video call from the comfort of your own home. No scripts, no sales pitches — just an honest conversation with someone who has chosen the path you’re considering and is willing to tell you the truth about it.

Unfiltered Insight: Our Uni Insiders are trained to share the reality of their course — not just the highlights. They’re encouraged to talk about what surprised them, what’s harder than expected and what they’d do differently. The questions university open days won’t answer are exactly the ones we’re built for.

Confident Choices: When you’ve spoken to someone already living your potential future — the uncertainty lifts. 100% of students in our initial trial reported feeling more confident in their university choice after just one session.

IT WORKS

0 % Student Confidence

100% Student Confidence

100% of students in our initial trial reported feeling more confident in their university choice after just one session. 

“Speaking to a Cambridge law student was one of the most helpful things I’ve done in sixth form. I got real insight into studying law, tips on applying, managing workload, and what a typical day looks like. I feel more confident and excited about applying!” 

 – Amira, Year 13 student

Our Story — Already Doing It
Already Doing It

Our Story

University brochures only tell half the story. We exist to provide the other half: authentic, unfiltered insights from the students actually living it.

Students making decisions about their future
The Missing Link

The Missing Link in University Applications

University brochures only tell half the story. We exist to provide the other half: authentic, unfiltered insights from the students actually living it.

At Already Doing It, we are dedicated to empowering prospective students. Our mission is to create a supportive community that fosters informed decision-making about education and future careers.

Empowerment
Giving students the confidence to choose
Authenticity
Real conversations, no scripts
Transparency
The honest picture, including the hard parts
Accessibility
Every sixth former, regardless of background
Dan Muratore, Founder of Already Doing It
Dan Muratore, Founder
Our Story

OUR STORY

I'm Dan, founder of Already Doing It and a practising optometrist in Warwickshire.

I knew what I was getting into when I chose my career, because my sister was already studying optometry. I could ask her the real questions. What's the workload actually like? Would she choose it again? What do you wish you'd known before starting?

Looking back, I was lucky. Most students don't have that.

My wife experienced the same thing from a different angle. Having moved from Canada and needing to restart her studies, she chose her course based on the honest advice of a friend who had recently studied it. That insider reality made all the difference.

Two personal experiences. One clear conclusion — the most valuable thing a prospective student can have is an honest conversation with someone already living the experience they're considering. So I built it.

Why we're different

WHY WE'RE DIFFERENT

Real Connection

Real Connection

Sessions happen via 1:1 video call from the comfort of your own home. No scripts, no sales pitches — just an honest conversation with someone who has chosen the path you're considering and is willing to tell you the truth about it.

Unfiltered Insight

Unfiltered Insight

Our Uni Insiders are trained to share the reality of their course — not just the highlights. They're encouraged to talk about what surprised them, what's harder than expected and what they'd do differently. The questions university open days won't answer are exactly the ones we're built for.

Confident Choices

Confident Choices

When you've spoken to someone already living your potential future — the uncertainty lifts. 100% of students in our initial trial reported feeling more confident in their university choice after just one session.

100%
Student Confidence
100% of students in our initial trial reported feeling more confident in their university choice after just one session.

"Speaking to a Cambridge law student was one of the most helpful things I've done in sixth form. I got real insight into studying law, tips on applying, managing workload, and what a typical day looks like. I feel more confident and excited about applying!"

— Amira, Year 13 student
Our Uni Insiders

Meet Some of Our Uni Insiders

300+ university students and graduates, willing to tell you the truth about their experience.

Meet Some of Our Uni Insiders
Don't guess your future

Talk to someone Already Doing It.

Book a 30-minute honest conversation before you commit to a £60,000 decision.

Find a Uni Insider